I am researching for a project on the behavior of users on social media in how they personally connect with followers.
Politicians for instance have Twitter accounts to connect with the people and yet the posts are written by staffers and professional micro-bloggers which in turn has the opposite effect of connecting with the people who follow them and ultimately harms their presence, not only on-line but on the whole and how that differs from a post to friends and followers on Facebook or Twitter (even though some of the larger accounts probably employ the same tactics) or even on tailored forums.
Larger accounts (government, corporation and celebrity) are I think using social media as a way to become part of a community and yet there is no personal involvement, which in turn is harming the whole social aspect of their interactions, as where some communities expect a degree of netiquette from community members. I think, looking at the behavior of users in different communities would be a great research project.
I would love to get some feedback on this topic and to hear your views and maybe even link me to other on-line journals that have dealt with this topic.